Are you creating helpful and relevant content?
Today we will cover step #2 Creating helpful and relevant content!
As we grow as writer’s and learn positive habits, your style will evolve!
Some people are more confident than others but, we all must start somewhere!
We all have been there! You are certainly not alone, many days and nights I have struggled with what content will be worthy of someone taking the time to read.
Choose topics that you are interested in and teach others what you have learned!
Ingredients That Make Great Content
We all need to make the choice to write great, original content right from the beginning! Why would anyone choose to write sub-quality content? It is a waste of time for both yourself and your readers! Since you have decided to share your information and expect people to come and read it, you have a responsibility to put in the time and effort it takes to build valuable content, which is the only way to build a successful brand!
You need to have great content in order to boost your SEO rankings, gain traffic and or leads to your website.
The goal to is to improve your site’s rankings by writing original, informative content so that search engines help get your site better exposure. Google has made it clear that duplicate content site will be penalized and will reward quality sites that take the time to the work themselves!
I talk with people and they have various reasons for making the decision to create a content website, some for fun and others for work are the two most common reasons. It really does not matter why you choose this path, for success you must create content that is fresh and new or you will NOT capture the reader’s interest!
Headlines grab their attention
You need to capture their attention or how will anyone ever read your content?
Seems like a no-brainer, right?
Not as simple as it sounds.
According to Time.com “If you’re an average reader, I’ve got your attention for 15 seconds, Don’t think of yourself as an average reader? Good then you will give me more then just the 15 seconds. But the truth is “In fact, a staggering 55% spent less than 15 seconds actively on a page.”
Too much information, not enough time!
Here are some scary facts.
When you consider that on average, 8 out of 10 people will read the headline, but only 2 out of 10 will read the all of the content. We must be aware that the power is in your title, without a powerful headline your content will be lost to the 8 out of 10 percentile. Getting to the 2 out of 10 who stay to read the content defines the effectiveness of your entire body of work. Your goal is to have a high click-through rate!
After all what we really want to achieve is that the next sentence, paragraph, and page (dare I say), gets read all the way through to your call to action!
So I think it is clear that if they stop at the Headline, your dead in the water before you start! Take plenty of preparation time for your headlines, layout several and take time to choose the “Attention Grabber” that a headline should be!
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or Increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
Make your Content Actionable!
You must always write content that provides information to real people! Write about how to apply the information you are sharing practically, meaning, give tips and advice to the readers on how to apply what you are offering them. This will lead to people coming up with their own ideas because of your actionable writing!
Have the capacity to Provide Answers.
Do you know why individuals read web journals or watch recordings? They are looking for information to learn about something, and they want it quickly. With Google at our fingertips, no one wants to wait for answers! While composing awesome content, make it simple to read and with goals that individuals can get the high points with ease. Being a contributor, you must convey answers and support data to the crowd searching for information.
Create helpful and relevant content!
As an author, your point ought to be to draw in the crowd with your substance. You want an engaged reader because they will devour information that they can benefit from! By making a connection with the content, you can leave readers with questions. Create stories and include a promising presentation. Always create engaging and thought-provoking content.
Relate Better by Adding Images and Video
Perception helps individuals take in more, this is why visual tools are so effective. Attempt to utilize pictures, recordings, or outlines in your content, they can help represent your point effectively and make your content all the more engaging. But only include pictures that assist or add value.
Please leave your comments and questions below, look forward to talking with you soon!